Since times immemorial, the olive is considered a gift from nature by the people of the Mediterranean. Not only has it been a prime source of livelihood for the people in the region, but it is also a source of inherited health, nutrition and taste benefits. The pristine in nature and nutritious olives are rich in aroma and taste. These are the age-old treasures from the Mediterranean.

With the increasing consciousness about health, and increasing acceptance of the Mediterranean cuisine/culture in India we invite the country to Live the Olive Way!

This proposition invites Indian to consume food only tempered and flavoured with olive oil, since it has been proven that those who consume olive oil live longer and suffer from fewer diseases. It urges Indians to switch to olive based cosmetics, since they are gentler on the skin. It prompts ont to incorporate the olive fruit in one’s day to day life, since regular consumption of the fruit in some form the other, leads one to live a more contented, satisfied life.

It is a proposition. It is an invitation. It is a celebration. It is an Inspiration. Live the Olive Way!