Since times immemorial, the olive has been the life source for the people of the Mediterranean. Not only has it been a prime source of livelihood, thousands rely upon the olive fruit for its inherent health, nutritional and taste benefits. In addition to its original form, the olive fruit is a vital ingredient for oils and cosmetics as well. With increasing consciousness about health, and increasing acceptance of Mediterranean cuisine/culture in India, we invite the country to live the olive way!
This proposition invites Indians to consume food only tempered and flavored with olive oil, since it has been proven that those who consume olive oil live longer and suffer from fewer diseases. It urges Indians to switch to olive based cosmetics, since they are gentler on the skin. It prompts one to incorporate the olive fruit in one’s day to day life, since regular consumption of the fruit in some form or the other, leads one to live a more contented, satisfied life.
It is a proposition. It is an invitation. It is a celebration. It is an inspiration. Live the Olive Way!